CMC Markets - Motion Infographics for Spread Betting

Lead Designer: Matthew Rowett
Studio: The Design Surgery
Animator: dploy.

The online trading platform at CMC Markets provides access to a wide range of trading products that were previously only available to institutional investors. Through the use of motion infographics CMC Markets are able to help potential clients understand how trading financial products works.

For each video I was given a script to visualise as a storyboard and to connect each aspect of the narrative. Once refined and approved by the client, I worked with the Art Director at The Design Surgery to finesse the visual style within the client's guidelines. The storyboard was then handed to dploy where I worked collaboratively with their animator to achieve effective transitions that would enhance the narrative. The finalised videos are used as an opening introduction on each of CMC Markets' product pages.